Levi have just brought out a range of jeans called Curve ID.These jeans are magical because they not only claim to banish flat bottoms and muffin tops, they also come in three cuts; Bold fit; Slight fit and Demi fit.
Bold is aimed at the Shakira, J Lo shaped lady, demi fit is aimed at ladies with medium curves and slight fit for all those of us with more slender, boyish shaped bottom halves.
Hurrah! Finally a jeans manufacturer who recognises that we're all not the same shape and that we might actually need different sized waistbands in relation to our hips and thighs. Curve jeans cost between £80 and £95 but for the pure pleasure of owning and wearing a well-fitting pari of jeans, I'd say it was money very well spent.
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